Business attraction skills including digital competences are a key element for the future of medium size municipalities. The main challenge for the municipalities involved in the project is not only promoting themselves as a place to visit but also as a place to work, study, and invest, a place linked to talent, knowledge, creativity, innovation and economic activity.

The cornerstone to local economic growth is the development of new competences and skills among their employees; nurturing a competitive business climate, creating tailor-made place value propositions and put together cross-functional teams with the necessary capabilities to attract and facilitate investments.

The BAS project addresses the digital skills gap in Europe, while at the same time providing a range of modern approaches to online branding and marketing helping staff of local authorities to build competitive place value propositions, accessible to a global audience.

Aims & Objectives

The project aims at equipping managers and civil servants with digital competencies and tools to be used in the field of business attraction.

Also, aims at building the capacity of VET trainers to become more innovative and infuse an entrepreneurial mindset in their curricula and teaching practices.

The specific objectives of the project are:

  • To equip managers and civil servants from Municipalities with digital competencies in the field of business attraction
  • To exchange and identify innovative experiences on business attraction strategies among municipalities in Europe
  • To develop an online training module to help managers and civil servants to strengthen their skills in business attraction and in building a digital strategy to improve business attractiveness of the cities


Training needs mapping and analysis report

The report will include the best practices identified pertaining Business Attraction, research and analysis derived from questionnaires

Toolbox on Business Attraction Management

The toolbox will focus on how to organize and manage the Business Attraction capabilities and how to bring together different actors in attracting, welcoming and supporting investments.

E-course on Digital Business Attraction Skill

The online training course will be articulated as:

Module 1 – Team and local partnership building processes and

Module 2 – Digital Business Attraction and Soft landing strategies


The project methodology is based on a sequence of steps that lead to the achievement of the results and objectives of the project.

  • The first step will be to collect elements pertaining to the training needs of the target groups and this will be done through a questionnaire. At the same time, best practices of the partner and respective countries will be collected.
  • Following the results, the PR1 Training Needs mapping and analysis will be completed at TPM2. In parallel the creation of the PR2 Toolbox on Business Attraction Management will begin. This phase will be characterized by the research on additional practices across the EU as well as other resources available in relation to the theme of Digital Business Attraction Skills. This work will lead to the development of a prototype of a strategy to be applied in local authorities.
  • The prototype will be discussed and further refined and developed with the inputs coming from representatives of the target groups. A set of tools and training materials will be developed and will become part of the Toolbox.
  • The final draft of the toolbox will be approved between TPM3 and TPM4, presented at the Seminar and tested among the partner organisations. A close monitoring of the effectiveness of the toolbox will provide elements for an improvement of the final version (TPM 4).
  • At the same time some most relevant elements of the toolbox will be further developed into the basis of two modules of an e-course (PR3) to train civil servants on Business Attraction. The first module will be dedicated to civil servants which operate in the local development sector of local authorities. The second module will be dedicated to civil servants working in other municipal departments. The toolbox will be presented at the Seminar.
  • After a short testing the modules will be presented at TPM5. Few months will be given to ensure the translations of the materials in national languages. All the project results will be presented and promoted at the Multiplier Events 1-5. Following the additional feedback collected from the stakeholders and included in the final version of the PRs (TPM6), the products will be mainstreamed in the partner organisation and valorised through a set of activities which will be part of the sustainability plan of the project.


Orust kommun

Orust is one of Sweden’s largest islands. The municipality of Orust contains of 1 670 small islands. 

There are about 15 300 people living in the municiplaity the year round. In the summer that amount rises more than three times. The reason is that Orust is an attractive place to visit.

Owning a summerhouse is also very popular. With over 6 000 summer houses, Orust has the 10:th most summerhouses of all municipalities in Sweden. There are several plans for developing both houses and industrial sites and we need to work with skills supply for both our existing enterprises and also to attract new businessens. 

3 300 commute to work in other places outside Orust and 1 200 people commute to work in Orust. 70 % commute to the south, mainly to Göteborg and Stenungsund. More people commute to Orust from north of the island. About 4 000 both live and work in the municipality.

The are some 2 000 enterprises and most of them are small (micro enterprises).  The boat industry on Orust have a worldwide reputation. Open boatyard in august is Scandinavias largest trade show for sailboats. Another important industry is tourism.  


CARDET (Centre for Advancement of Research and Development in Educational Technology) an independent, non-profit, non-governmental, research and development organization based in Cyprus. It is one of the leading research and development centres in the Euro-Mediterranean region, with global expertise in project design and implementation, capacity building, and e-learning. CARDET is independently affiliated with universities and institutions from around the world, such as Yale University, the University of Nicosia and the International Council of Educational Media. CARDET has completed numerous projects relating to the development of capacity building and planning in education and VET, youth support, adult learning, literacies, digital tools, eLearning, educational technology, and social integration of marginalized groups and seniors.

DURA – The City of Dubrovnik Development Agency Ltd.

The City of Dubrovnik Development Agency DURA Ltd., is a professional and non-profit organization established by the City of Dubrovnik, whose primary aims are to prepare and implement EU-funded projects as well as to support the overall economic, social, and cultural development of the City. DURA offers individual consulting services for preparation of projects in the areas of tourism, SMEs, civil society, youth, culture, energy efficiency, sustainable mobility, and protection of the environment. The Agency represents a union between the City and other institutions and organizations relevant to sustainable local development. DURA’s mission is to plan, create, and implement progressive, socially responsible, and ecologically sustainable projects in cooperation with economic entities, public institutions, and other stakeholders. The agency provides the following services: technical support in the preparation of EU-funded projects, preparation of nationally-funded project proposals. management and coordination of projects, support for start-ups, education and a one-stop shop for investors. The scope and area of expertise includes implementation of the City of Dubrovnik Development Strategy (of which business development is a key theme), encouraging development of entrepreneurship and the tourism industry, SMART CITY strategy, coordination and assistance in projects applying for EU funds, national funding and support of civil society. DURA has successfully implemented more than 25 EU projects, as well as numerous national projects, hence it has strong international and national reach.

SERN – Sweden Emilia Romagna Network

SERN is one of the main transnational networks in Europe fostering relations between Northern and Southern Europe and in particular between Sweden and Italy.

As a non-profit transnational association, SERN has three characteristics that makes it unique:

  • It is the only bilateral network in the European Union that brings together actors from the Northern and Southern states.
  • It is a multilevel network where different levels of government interact and collaborate.
  • It is open to civil society and to private actors.

SERN is the result of a long-term process of cooperation and exchange between Italian and Swedish actors. The Network was established in 2005, and since its creation it developed more than 130 projects at European level and is driving a continuous process of exchange and cooperation between Swedes and Italians. A cooperation that is developed in four activities areas: project-based cooperation, learning and training, information and showcasing and finally pooling of expertise.

SERN acts in three priority areas: towards more INCLUSIVE COMMUNITIES, crucial for a sustainable European integration, through services for vulnerable groups, active citizenship and quality education. Communities that are also DIGITALIZED with open and efficient public administrations and digital skills for all; that are GREEN AND SUSTAINABLE, focusing on actions to reduce vulnerability to the effects of climate change, to enhance sustainable tourism and smart mobility.

SERN counts 59 members, mostly municipalities and associations of local and regional authorities.

Comune di Imola

The town of Imola is the second largest municipality by number of inhabitants of the Metropolitan City of Bologna.

The inhabitants are approximately 70.000. The municipality of Imola is part of the association of municipalities “Nuovo Circondario Imolese”.

The economic and productive structure of Imola and Nuovo Circondario Imolese is very well-structured. Given the presence of important social economy firms (cooperatives), companies, innovative SMEs dynamic craft businesses and enterprises in the industrial sector, the Municipality has a deep interest in promoting a sustainable development.  Imola is famous worldwide for its Circular Track that hosted again the F1 race.

Stadt Pforzheim

The city of Pforzheim with its 127,000 inhabitants is the economic center of the northern black forest. the city is represented by its business development agency (WSP). The Wirtschaft und Stadtmarketing Pforzheim (WSP) – business development agency of the city of Pforzheim is part of the urban adminstration (so called „Eigenbetrieb“). The main task of this agency is the promotion of economic development and urban development. It publicizes the qualities of the business location, supports companies with the settlement and supports the development of the location with numerous projects and offers.

The WSP supports small and medium-sized companies in particular in attracting and retaining good employees, and promotes potential specialists for the qualities of the region and its employerment.

Four pillars support the economic development of the city of Pforzheim. IT and media, creative industries, precision engineering (including the watch and jewelry industry ) and the university. The WSP is responsible for the coordination of cluster processes, the further development

of the economic structure through technology transfer, the securing of jobs and, ultimately, the attracting of new companies that complement the structure.


With a passion for places
Tendensor is a Swedish consultant agency focusing on how places can create attractiveness and build a capacity to innovate. Wee see places as ecosystems of free actors with a potential to co-create. Tendensor’s clients are leaders and teams responsable for developing cities, regions, innovation hubs and tourist destinations.

Collaborative discovery and strategic support
The sign of Tendensor is the open and collaborative way of engaging stakeholders in exploring opportunities. We often use workshops or online sessions as tools for finding solutions that will gain support. We support leaders and teams with insights and actions plans. Our services are devided into Attraction, Place Brand, Entrepreneurship and Change.

A network based company
The founder and CEO of Tendensor is Per Ekman who also manages all large assignments and most important events. To his assistance, Tendensor has a vast network of partners and freelance experts both in Sweden and in other countries. Thanks to the global outlook and the network of Tendensor we can take on complex assignments.

Unique toolboxes for Place leaders and teams
Tendensor arranges forefront innovation and benchmarking projects in order to find tomorrow’s tools for Place Management. For example, the innovative frameworks Talent Attraction Management (TAM) och Business Attraction Management (BAM) are today widely used both in the Nordic countries and around the world. In 2019-2020 Tendensor created PIM (Place Brand & Identity Management) in co-creation with 17 financing cities and regions.

The European Commission’s support for the production of this website does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Project Number: 2021-1-SE01-KA220-VET-000028102

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